On April 3, the 6th Wuhan University International Law Forum 2018 was successfully held in Room 323 of Law School. The speaker was Doctor Guo Keqiang. He gave a speech with the theme of The general introduction and management systems of transnational electronic retailers, while the host is Prof. Zhang Hui.

Dr. Guo Keqiang was an associate professor at Wuhan University Law School (before 1999) and is currently the Director of P&G China Brand Legal Affairs. His legal practice involves antitrust, competition and advertising, consumer protection and product quality, labor and labor contracts, and investment, joint ventures, emerging e-commerce models and privacy. Dr. Guo Keqiang has participated in the work of the National People's Congress on the collection of opinions and consultations on the Labor Contract Law and the Anti-Monopoly Law. He has been involved in the consultation of the State Administration for Industry and Commerce on the revision of advertising laws and regulations, especially the cosmetics advertising regulations.

Dr. Guo Keqiang first clarified the advantage of cross-border e-commerce, that is, foreign goods can be directly sold to China from abroad without registration or registration of goods. Then Dr. Guo Keqiang posed a question - "If the goods of New York's Fifth Avenue or Nathan Road in Hong Kong are sold to mainland China, what do you need to pay attention to?" The participants here have raised their own opinions on product quality, logistics, customs and other aspects. Then, Dr. Guo Keqiang reviewed the historical evolution and development of the concept of “cross-border e-commerce retail import” and pointed out that e-commerce is an emerging industry in China. Finally, Dr. Guo Keqiang pointed out that the main obstacle facing the development of cross-border e-commerce in China is that the administrative system of the country is inconsistent with foreign countries.

In the Q&A session, Dr. Guo Keqiang put forward his own opinions on the questions raised by the students. He let the students understand the responsibilities of the corporate legal counsel combining his work experience. The problem provides a solution. Finally, Prof. Zhang Hui summarized this lecture. After the lecture, Dr. Guo Keqiang also had a face-to-face and meticulous exchange with the students. The students also expressed their gratitude for the wonderful lectures he brought.

Writer: Chen Taiming